DIRECT MAIL EXPERTS

Introducing a premium direct mail solution for startups, technology companies, and high quality brands of all types. Powered by data and analytics and built on a principle of cooperation, our programs are designed to generate great CPAs for brand conscious partners.

If you've never tried direct mail as part of your marketing mix, we'll help you with everything you need to get going.


AREA BASED MAILINGS

Partner with us to get low cost shared sends to the largest metropolitan areas across the United States. We'll help you target the best neighborhoods and zip codes for your business.


SPECIALLY TARGETED LISTS

If you have a niche demographic, we can help you tailor lists to just the households or areas that are most likely to convert. 


PARTNER WITH A TEAM OF EXPERTS

Our team is made up of marketing leads from top tech and e-commerce companies across the country. We've spent years optimizing these channels while driving growth at Soap, Handy, FreshDirect, Rent The Runway, Minibar and more.


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SHARED MAIL

A shared mailer exclusively for premium brands.

MARKET/City-BASED Campaigns

Partner with us to get low cost shared sends to the largest metropolitan areas across the United States. We'll help you target the best neighborhoods and zip codes for your business.

INDIVIDUALLY Modeled/Targeted MailingS

Target specific types of households that resonate with your brand. Examples of specific segments we target include high income women, moms, new movers, and pet parents. 

A Turnkey Solution

Select your campaigns, send us your creative, and we’ll take care of printing, targeting and delivery.


SOLO MAIL

An end-to-end solution customized to your needs. Let our team build out your direct response program.

TESTING

Structured hypothesis testing designed to quickly optimize creative, offers, and targeting.

Targeting

Prospect model development, list procurement, and everything in between. We have access to every type of model and targeting methodology, and can leverage learnings across our client base to improve outcomes. 

Creative Development

Work with our in house team to rapidly iterate and test out new creative formats and strategies. 

Production

We handle all production and printing, using our scale to further drive down costs.


DIFFERENTIATORS

EXPERIENCE

Our team has a combined 25+ years of direct marketing experience, including extensive experience with direct mail. We know the in-and-outs of printing, postage, targeting, and execution to maximize savings and minimize time to market. 

PRICING

We leverage our scale on both the shared and solo sides to negotiate great pricing on behalf of our clients.

Modeling

Using data to enhance targeting is a core competency of SLM, and one in which we’ve invested significant resources. Targeting for our mailings is based on proprietary, predictive (logistic) regression models that take into account independent variables from a variety of sources, including demographic data, client response data, and third party behavioral/informational data. 

Honesty

We’re marketers ourselves – we think in terms of generating great CPAs for clients vs. the sales mentality of typical advertising agencies. If we don’t think something will work for a partner, we won’t hesitate to let them know; in other words, the incentive to show great results/build a great reputation will always trump any incentive to “make more money” on our end.