Build a compelling brand touchpoint with SLM’s branded catalog capabilities. Strategic end to end program management with a full range of high quality production and creative services.
Strategic end to end catalog program management, including campaign planning, channel-lever testing, print partner selection, paper procurement, print production, mailing, and post-campaign attribution analyses.
Full-range production capabilities catering to client needs. Access to over 50 production partners, focused on high-quality offset print capabilities at low costs. A full spectrum of formats, paper stock, finish & embellishments.
Collaborate with our skilled in-house team to harness full creative development. We work with clients to understand the brand mission, core offering and major attributes of the brand’s identity.
With roots in the e-commerce space, our team lives and breathes DR marketing and has extensive experience in direct mail. We know the in-and-outs of printing, postage, targeting, and execution to maximize savings and minimize time to market.
We leverage our scale across our print & mail offerings to negotiate great pricing on behalf of our clients.
Using data to enhance targeting is a core competency of SLM, and one in which we’ve invested significant resources. Targeting for our mailings is based on proprietary, predictive (logistic) regression models that take into account independent variables from a variety of sources, including demographic data, client response data, and third party behavioral/informational data.
We’re marketers ourselves – we think in terms of generating great CPAs for clients vs. the sales mentality of typical advertising agencies. If we don’t think something will work for a partner, we won’t hesitate to let them know; in other words, the incentive to show great results/build a great reputation will always trump any incentive to “make more money” on our end.