Standalone Direct Mail.
Standalone direct mail allows brands to fully customize a campaign so that the targeting, format, timeline, and circulation are catered to their needs. With full service capabilities all under one roof, we offer clients some of the lowest costs in the space.
We leverage our years of experience working with thousands of brands to provide comprehensive channel management for our clients. We'll handle everything from strategy to creative development, execution, and results analysis.
Innovative Approach
Unlike traditional DM agencies, we integrate technology and data into every step of our work. From in-house merge/purges to advanced modeling, our approach enables clients to access the latest innovations in direct mail.
Performance Driven
We know the in-and-outs of printing, postage, targeting, and execution to maximize savings and minimize time to market. We also utilize insights across our client base to make the strongest recommendations across channel factors.
Full Suite of Options
We offer a full range of direct mail options, so as your needs change, we can use what we've learned from previous campaigns to easily inform the next one.
E-Commerce Expertise
While we work with clients in various industries, we specialize in working with vertically integrated brands in e-commerce and have taken countless brands from inception in DM to significant scale.
Targeting
Whether you want to identify new customers or mail to existing, SLM offers clients access to every major targeting, modeling, and list type available in direct mail.
Retargeting
We can append a physical address to your email list to retain existing customers or keep leads moving through the sales funnel.
Prospecting
We can import client data and generate unique and rich transaction-based lookalike models to find prospects that mirror your current customer set. Other options include area-based smart saturation, custom list buys, drive traffic to retail store models, and more.
Retention
We are able to apply house file modeling which allows us to rank and score customer names based on purchase behavior. Great for brands with larger customer files, this allows us to pull in external data to identify those customers who are most likely to respond to a retention mailer.
Home Chef Boosts Response Rates Over 30% with Direct Mail
“SLM continues to bring new ideas and further evolve our program so it’s never stagnant. We’re especially impressed with SLM’s data modeling capabilities, which they continue to refresh and fine-tune after each send.”
Testing & Planning
SLM will work with the client to create a custom mail plan and test and gather learnings across key channel factors to maximize ROI over time - all at the lowest possible cost per piece.
Execution
Our production capabilities span the full spectrum of all formats, paper stock, finish & embellishments, dynamic printing, etc. We pride ourselves on high-quality production - with offset printing and data cleanup included in standard pricing.
Creative
We work with our in-house design team to rapidly iterate and test out new creative formats and strategies.
Results
We create dashboards and reports on attribution based on the metrics most relevant to your internal attribution methodology and KPIs.