Co-Branded Shared Mail.
Premium, co-branded envelope mailings tailored to e-commerce, tech, and traditional retail value props.
Our turnkey shared mail program has a premium look and feel, curated participation, and a top-tier client set which all help it to stand out in recipients’ mailboxes. Brands can take advantage of economies of scale while targeting the largest audience at the lowest cost-per-piece.
Low-Cost Prospecting
Shared mail is a great option for dipping your toes into direct mail in a cost-efficient way.
Best-In-Class Targeting
Geared toward high household income prospects with various types of targeting including market-based and demographic-based mailings.
Premium Look & Feel
Featuring premium paper with category exclusivity within each mailing and a cap on the number of partners per envelope.
Specialty Programs
Connect with niche and hard to reach audiences like B2B, Luxury Shoppers, Non-Profit Donors and more.
Targeting
The program operates on a pre-set calendar making this turnkey prospecting option incredibly scalable with 8-10MM circulation offered monthly.
Market-Based Mailings
Targeting high-income, well-educated, and highly dense areas of major metros throughout the US such as Manhattan, Los Angeles, Chicago, and more.
National Modeled Mailings
Modeled on a household level and targets high income lookalike prospects for specific consumer segments like Moms, Dads, New Movers, Dog Parents, and more.
How Primary Drove a $45 CPA Using SLM’s Market-Based Approach
“The support we receive is outstanding, and we value the data-driven analyses that are provided on an ongoing basis. SLM works hard to meet our goals, and is always willing to accommodate various data analysis requests that help us measure Direct Mail’s performance alongside the other channels in our marketing mix.”
Program Customizations
Our unique customizations allow partners to increase their brand’s exposure & optimize performance through testing.
Featured Offer Placement
A larger inclusion on the back of the outer envelope, allowing partners to feature a specific offer or promotion.
A/B Testing
Implement clean A/B tests to optimize offer, creative design, CTA, and more.
Unique Variable Codes
Print unique, variable promo codes on each insert to measure results, prevent code leakage and ensure for more reliable front-end tracking.
USPS Informed Delivery
Append a digital, ride-along image to the customer-facing email that sends a preview of mail pieces prior to arriving to a customer’s physical mailbox.