Poplar Direct Mail.
Create fully personalized, trigger-based direct mail campaigns with our programmatic DM platform, Poplar. Perfect for retargeting, abandoned cart, CRM marketing campaigns and more.
Drive maximum impact with minimal effort.
Poplar is our technology platform that combines the power of direct mail with the flexibility, technology, and speed of digital marketing. Whether you send one-off campaigns or connect your CRM to send ongoing triggered campaigns, the platform enables you to acquire new customers, reactivate lapsed buyers, and everything in-between.
Advanced Targeting
From large scale acquisition campaigns to highly targeted triggered retention mailings - you can leverage any audience directly within the Poplar platform.
Real-time Reporting
Poplar tracks campaign performance with pinpoint accuracy by matching purchaser addresses back to your mailing lists in Poplar - no pixel needed.
Fully Personalizable Mailers
Direct mail with Poplar is just as dynamic as digital channels. Tailor your messaging to each recipient with 1:1 personalization that drives higher ROI and increased engagement.
Fast & Easy Integrations
Incorporate Poplar direct mail campaigns directly into your existing CRM workflows to seamlessly add a tangible touchpoint to your marketing efforts.
Direct Mail for Every Stage of the Customer Journey
Customer Retention
Retain and re-engage existing customers with relevant eye-catching mailers delivered directly to their actual mailbox - not the spam folder. Poplar enables you to send highly-targeted batch or ongoing triggered direct mail campaigns to your existing customers when they’re most likely to convert.
Retargeting
Retarget high-intent prospective customers who visit your site, even if they don’t provide their mailing address. Using Poplar’s matching technology, you can target email leads and even anonymous site visitors with a direct mail piece after they visit your site.
Prospecting
Acquire new customers with advanced targeting and data modeling options that allow you to build highly relevant prospecting audiences based on your existing customers or ideal customer profile.
How Kettle & Fire Drives 15X ROAS with Direct Mail
“We use Poplar for our win-back campaigns and they’ve consistently shown a super high ROAS with personalized messaging and content.”
Marketing Platform Integrations
Whether you want to identify new customers or mail to existing, SLM offers clients access to every major targeting, modeling, and list type available in direct mail.
