Achieving Prospecting Success Across Multiple DM Types.
Since
Results
DIME Beauty continues to see very strong results, with final CPAs ranging from $24-$59. After seeing such strong success in standalone DM, DIME Beauty has also branched out into our low cost, large-scale shared mail program. These efficient CPA results CPA results in the $20-$40 range allowed DIME Beauty to scale to 2.8MM total circ within the shared mail program
Overview
DIME Beauty is a luxury skincare, beauty and wellness company on a mission to make products that are clean, effective, and approachable.
The Problem
DIME Beauty initially came to Share Local Media having never tested direct mail before. With the majority of their advertising dollars spent on Facebook and Google, they were eager to use their target demographic details to kick off a DM campaign with hopes of creating a new and effective marketing channel
Our Solution
DIME Beauty ran an initial standalone DM campaign back in October 2022 and has since continued to scale up circulation with each campaign and has executed 10 campaigns total. The SLM team has ensured they continue to meet goals by optimizing performance through testing all different levers such as creative, format, paper and targeting
All Case Studies
SweetgreenFounded in 2006, Sweetgreen is a fast-casual restaurant chain that offers simple, seasonal, healthy salads and grain bowls made in-house from scratch, using whole produce delivered that morning.
Alterra Mountain CompanyAlterra Mountain Company owns and operates a range of businesses across recreation, hospitality, real-estate development, food and beverage, retail.
DIME BeautyDIME Beauty is a luxury skincare, beauty and wellness company on a mission to make products that are clean, effective, and approachable.