Developing a Multi-Phase Approach During Peak Seasonality.

Outer was founded with a vision to reimagine how people live outside. Based in California, Outer is renowned for its innovative and sustainable approach to designing outdoor furniture that seamlessly blends functionality, durability with contemporary aesthetics.

Outer came to SLM looking for a way to acquire new customers leading up to summer (their peak season) by using various DM tactics across shared, standalone, and trigger-based mail. In addition to prospecting, they wanted to increase the effectiveness of their retargeting and cross-sell efforts to convert more leads into customers and increase existing customer LTV. Outer relied on SLM to take a look at historical performance in the channel and put together a multi-phase recommendation.

Outer’s spring campaign exceeded goals with an incremental ROAS of 5x for prospecting and an impressive 14x for retargeting/retention. They have since set up campaigns to run outside of their peak season and results have continued to be strong across the board.